App Control was created out of the need for proper tooling in WDAC projects. Back in 2015, when the founders started digging into this technology, they quickly realized that without proper tooling it would be challenging to bring a WDAC project to a successful ending. Out of this need, the App control project was born. Get a more in-depth answer at our blog.

WDAC is Microsofts Allow-listing technology that is built-in into the Windows operating system. Application control is a crucial line of defense for protecting enterprises given today's threat landscape, and it has an inherent advantage over traditional antivirus solutions. Specifically, application control moves away from an application trust model where all applications are assumed trustworthy to one where applications must earn trust in order to run. More details can be found here